SEO Magazine: Is Moguling the next "big thing" on the Internet? : Mobile Edition

Published on 2007-03-16 18:27:16

In less than thirty days, a new Internet Blog (http://oprahsschool.com) was started by Robin Smith and has rocketed to the upper reaches of Google. It leverages the interest in Oprah's Leadership Academy for Girls with a new process called: "Moguling". Moguling is a term trademarked by Phoenix, Arizona technology company- DotVentures that revolves around using blogging and proprietary Internet marketing techniques to spike the value of an Internet domain name. While Mr. Smith is an Oprah fan, by utilizing Moguling, he is also quickly developing valuable Internet real estate that could one day be worth a fortune. "I started Moguling about a year ago and this is my second site that has taken off like this. I love helping Oprah's Leadership Academy for Girls and to actually have something that might be worth money one day very exciting to me," he says.

Blogging is often referred to as the "next wave" of the Internet and could very well produce the latest batch of Web Millionaires. According to DotVentures' SEO Director- Bill Scott; "Blogs tend to get ranked very quickly by Google and to then rise in the Results dramatically. Moguling centers on creating a Web site (such as: http://oprahsschool.com) and running a blog from it. We then promote the blog in various ways, utilizing proprietary technology, while maintaining a consistent input of relevant content. While oprahsschool.com was not set up to make the publisher money, it proves that Moguling works and works very, very well. Because Google seems to prefer blogs, the domain is quickly and favorably ranked. In a relatively short time the domain name spikes in value. This can then be sold to an investor."

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