Published on 2005-12-18 05:41:51
Pamela Parker posted an article at Clickz about standalone ads in RSS. RSS Advertising is still new, it is implemented just by few Advertising companies, AdSense still offer it as a beta for few publishers only, YPN offer it also but US publishers only. But the expansion of usage of RSS keep advertising in feeds as a potential for advertisers to target more visitors.
RSS ads appearing as individual feed items generate a 7 percent click-through rate (CTR), over nine times higher than ads displayed within content posts. That's according to a new study released today by RSS ad firm Pheedo, which compiled the research based upon its network of 8,000 publishers.
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