Published on 2006-12-11 20:31:18
In the last months I have optimized the mobile edition of our website for mobile phones, and started to experiment some advertising programs for mobile. Of course our mobile website receive already traffic since two years so the experiments was more easy to do. First month revenue was very small, certainly because I didn't choose the right configuration for ads and the best positions.
Second month I optimized the ads positions and settings and I was surprised that results have increased considerably ! Currently in just one week the revenue is 3 times higher than our revenue from chitika ads in the whole network ! Amazing especially if there is no comparison at all between the traffic on the website and traffic on the mobile website. Also notice that we don't give big importance to chitika ads on the website as we implement it more for experimental purpose.
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