Published on 2006-12-14 13:37:05

Performancing is launching their new CPA network ads this week, an opportunity to monetize the empty slots for bloggers until they could attract paid partners. The only issue with this new network ads that it's a CPA (Cost Per Action), which mean that you get paid if a reader clicks through on the ad, then buys something from the destination site.

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Such ads is known for its very low conversion ratio, but rather than displaying nothing at all it's always an opportunity. CPA is interesting for those running Amazon ads, I'm not sure about the products that will be displayed for sale, but it's great if revenue will be higher as payout is 70/30 split between publisher and Performancing.

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