Published on 2007-04-14 06:34:50

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The news if official now, Google announced the acquisition of Doubleclick for $3.1 billion in cash !! Susan Wojcicki, Vice President, Product Management explained over the Google blog :

This new partnership represents a tremendous opportunity for us at Google to broaden and deepen our inventory of available ads and to better serve both our publishers and users. Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will, in turn, provide a better experience for our users.


This is going to be a great opportunity for both advertisers, publishers and agencies to profit from Google technology in internet advertising. Google hosted a webcast and conference call to discuss the acquisition, you can find the live audio webcast of the conference call here.

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