Published on 2007-05-15 20:53:48
Today AOL announced the acquisition of Third Screen Media, Mobile Advertising company, for an undisclosed price to expand Advertising.com's mobile services for both advertisers and publishers. According to the press release the US mobile advertising market is expected to grow from $421 million in 2006 to $4.7 billion by 2011, while globally the market is expected to increase to $11.3 billion by the same year, according to eMarketer. I don't know the potential of AOL in mobile content, because if Advertising.com will focus mainly on publisher's content AOL won't profit much from the deal. Below the press release :
DULLES, VA - May 15, 2007 - AOL announced today that it has acquired Third Screen Media, the leading mobile advertising network and mobile ad-serving and management platform provider. Third Screen Media will operate as a wholly-owned subsidiary of AOL's Advertising.com division.
"AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space," said Randy Falco, Chairman and CEO of AOL. "It also lets us offer advertisers a more complete set of solutions, from display advertising to search and now a superior set of mobile solutions."Read More
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