Published on 2007-07-31 19:38:43

A new AdWords ad performance tool is available today called "Campaign Optimizer". The tools aims to provide personalized campaign ideas in just minutes, to get better performance and increase your advertising return. some of the ideas that Campaign Optimizer might propose to help improve your campaign's performance:

• Change daily budget. Budget adjustments can affect your ad visibility and bring you more traffic.


• Add new keywords. Campaign Optimizer proposes targeted keywords that relate to your landing page.


• Change keyword matching options. The right matching option can help you reach customers more effectively.


• Adjust keyword maximum cost-per-click bid. Your maximum CPC bid (in addition to your ad quality) affects your ad position.


• Change ad text. Your ad text affects your click-through rate.

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