Published on 2006-11-08 06:22:08
"Adding TLA's recognized expertise in text link advertising is a perfect fit with our strategy of creating one of the broadest platforms of online marketing solutions to meet the diverse needs of our advertisers," noted MediaWhiz co-president Yannick Tessier.
"This is an exciting time for our team and our clients. We have found a great partner that will be able to help our publishers and advertisers profitably drive more traffic to their web sites. We are looking forward to delivering more great products and even better service in the months ahead as a result of this partnership," said Patrick Gavin, president of Text Link Ads.
RBC Capital Markets served as the exclusive financial advisor to Text Link Ads on the transaction. No transaction terms have been disclosed.
About Text Link Ads
Text Link Ads is the premier targeted traffic and link popularity ad firm. TLA specializes in placing static html links on high quality, high traffic web properties. More information about TLA is available at www.text-link-ads.com.
About MediaWhiz
MediaWhiz is a rapidly growing provider of performance-based online marketing services, offering an integrated suite of programs including affiliate marketing, lead generation, e-mail marketing and search marketing. Through acquisitions and organic growth, MediaWhiz is establishing a leading position in the highly fragmented online advertising business. Unlike traditional advertising agencies that profit from their clients' overall "spend," the MediaWhiz model is based on generating measurable results for advertisers, using proprietary best-of-breed technologies. MediaWhiz was founded in 2001 and is a portfolio company of private equity firm Lake Capital. More information about MediaWhiz is available at www.mediawhiz.com.
About Lake Capital
Lake Capital is a private equity firm that focuses on investments in service-based enterprises across various industries. The firm is currently managing more than $1.3 billion in equity commitments and seeks to build leading services companies through organic and acquisition-enhanced growth. More information about Lake Capital is available at www.lakecapital.com.
Member of the PHP Magazine Network, Copyright (C) 2005-2009 phpmagazine.net All Rights Reserved